Lubbock Times

Lubbock County spent $30,110,723 on men's collegiate football teams in 2023, an increase of 1% over the previous year, according to the U.S. Department of Education.

This translates to roughly 24.9% of all spending for sports teams at the two universities in the county during the 2023 season.

The average sports expenses at Lubbock County have grown 160.6% since 2010.

College football is one of the biggest sports in the U.S., with some college teams eclipsing NFL teams in terms of attendance and profit.

In 2022, after a decades-long fight, student athletes nationwide gained the right to profit from their names, likenesses, and images as a result of a flurry of new state laws and an NCAA policy change.

Year	Football Team's Expenditures	% from grand total sport team expenditures
2023	$30,110,723	24.9%
2022	$29,808,550	28.3%
2021	$20,928,223	25.6%
2020	$21,593,943	25.4%
2019	$20,765,181	23.2%